Marketing Executive

Job Summary

The Marketing Executive maximizes  the marketing  team's profits  through  developing  sales  strategies  that  match  customer requirements  and  by  promoting  products,  services  or  ideas.  Manages and oversees  execution  of marketing strategies.  The role supports the work of marketing team on projects and activities aimed  at developing marketing  strategies  and  campaigns  with  overall  goal  of  maximizing Company profit.

Job Responsibilities 1

Oversee and develop marketing campaigns.

Conduct research and analyzes data to identify and define audiences.

Devise and present ideas and strategies.

Compile and distribute financial and statistical information.

Organize events and product exhibitions.

Update databases using customer relationship management system (CRM).

Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.

Monitor progress of campaigns using various metrics and submit reports of performance.

Collaborate with managers in preparing budgets and monitoring expenses.

Assist in  the  production  of  ongoing  competitor  analysis  and  reporting  with  particular  reference  to  pricing,  presentation  and promotion

Job Responsibilities 2

Additional Responsibilities 3

Job Knowledge & Skills

Proficiency in market research techniques to analyze consumer trends, competitor activities, and industry insights.

Strong communication skills, both written and verbal, to effectively convey marketing messages to target audiences through various channels.

Creativity and innovation to develop engaging marketing campaigns, promotional materials, and content that resonate with the target demographic.

Ability to utilize digital marketing tools and platforms, such as social media, email marketing, and search engine optimization, to reach and engage with customers online.

Analytical skills to measure the effectiveness of marketing campaigns, track key performance indicators, and optimize strategies for maximum return on investment.

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 5 year(s) working experience, 3 year(s) relevant working experience, 2 year (s) GCC is a plus

Competencies

Education