Public Relations Executive

Job Summary

The Public Relations Executive holds together the organization’s public image. The role works with a variety of teams and departments to develop and implement strategies that promote positive perceptions of the Company or organization in the eyes of customers, clients, vendors, etc. The executive may also be responsible for managing relationships with outside agencies or contractors who provide specialized services such as marketing, advertising, media relations, etc.

Job Responsibilities 1

Manage the organization’s social media presence by creating content, managing social media accounts, and measuring performance of posts to ensure they meet goals.

Develop and execute public relations strategies, including planning events such as press conferences or social media campaigns like advertising or sponsorships.

Plan and coordinate media coverage of events such as conferences or performances to ensure maximum exposure for the organization’s message.

Monitor industry trends and competing companies’ activities to identify opportunities for publicity or backlash.

Write press releases about Company news or other topics to promote products or services.

Manage relationships with media outlets to secure coverage of Company events or products.

Coordinate meetings with journalists, bloggers, and other members of the media to discuss topics of interest to their organization.

Communicate directly with clients to answer questions or address concerns about products or services provided by the Company.

Develop strategies to improve public awareness of an organization’s mission or goals by leveraging existing relationships with influential individuals in the community.

Job Responsibilities 2

Additional Responsibilities 3

Job Knowledge & Skills

Exceptional written and verbal communication skills are crucial for crafting compelling messages, press releases, and engaging with the media and the public.

Building and maintaining relationships with clients, media, and other stakeholders necessitates strong interpersonal skills, empathy, and the ability to work collaboratively.

Proficiency in media relations involves understanding the media landscape, pitching stories, and effectively managing relationships with journalists and influencers.

Given the digital era, skills in managing social media platforms, understanding analytics, and crafting engaging online content are crucial for effective PR.

Organizing and executing events, press conferences, or product launches requires meticulous planning, attention to detail, and strong organizational skills.

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year (s) GCC is a plus

Competencies

Education