Senior Art Director

Job Summary

The Senior Art Director in marketing and communications is to lead the visual direction and creative execution of marketing campaigns and projects. They are responsible for conceptualizing and developing innovative design concepts that align with brand strategies and objectives. Additionally, Senior Art Directors oversee a team of designers and artists, providing direction, guidance, and feedback to ensure high-quality and cohesive visual content. They collaborate closely with copywriters, marketing managers, and other stakeholders to translate marketing briefs into compelling visual stories across various channels, including print, digital, and social media.

Job Responsibilities 1

Execution requirements across visual design, art direction, copywriting, brand positioning, and other disciplines

Conceptualize and develop big creative ideas that promote the brand from an always on perspective and push tactical offers during seasonal campaigns.

Develop weekly/monthly storyboards that integrate key photography and videography with well-designed layouts and typography to inspire the juniors to develop the companies social calendar, blog and email communications

Develop and implement Group's creative strategy

Generate clear ideas and concepts in line with the brand and campaign requirements.

Produce concepts, sketches, key visuals, storyboards for campaign Ideation

Develop visual and conduct experiments for both traditional and digital marketing channels

Take brand ownership and streamline brand identity implementation across all markets.

Manage the full campaign development process from concept to final execution within deadlines

Manage and delegate responsibilities to other designers and provide directions

Manage the Company's visual brand assets, subscriptions, licenses

Manage brand photoshoots and video shoots

Present completed ideas to the management and marketing team

Stay on top of all trends and maintain best practices to keep the brand relevant in the industry from a visual perspective.

Job Responsibilities 2

Additional Responsibilities 3

Job Knowledge & Skills

Proficiency in graphic design software such as Adobe Creative Suite to create visually stunning and effective marketing materials.

Strong understanding of design principles, typography, color theory, and layout techniques to produce high-quality and engaging visual content.

Creative vision and conceptual thinking to develop innovative and compelling creative concepts and campaigns that align with marketing objectives.

Leadership and collaboration skills to lead a team of designers, photographers, and other creatives, providing direction, feedback, and inspiration.

Strategic thinking and problem-solving abilities to interpret client briefs, understand target audience needs, and develop creative solutions that resonate and drive results.

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year (s) GCC is a plus

Competencies

Education