Senior Marketing Executive

Job Summary

The Senior Marketing Executive leads the execution of marketing strategies, initiatives, and campaigns to achieve organizational goals and objectives. They are responsible for developing and implementing comprehensive marketing plans, analyzing market trends, and identifying opportunities for growth. Additionally, Senior Marketing Executives may lead a team of marketing professionals, providing guidance, direction, and support to ensure the successful execution of marketing activities. They play a key role in driving brand awareness, customer engagement, and revenue generation through effective marketing efforts.

Job Responsibilities 1

Develop and implement strategic marketing plans and campaigns to promote products, services, or brands and achieve business objectives.

Conduct market research to identify customer needs, preferences, and trends, and analyze competitor activities to inform marketing strategies.

Collaborate with cross-functional teams, including product development, sales, and creative, to align marketing efforts with overall business goals.

Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.

Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.

Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and optimize marketing strategies for maximum effectiveness.

Monitor and manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered on time and within budget.

Lead and mentor junior marketing staff, providing guidance, feedback, and support to facilitate their professional growth and development.

Cultivate and maintain relationships with external partners, agencies, vendors, and media outlets to enhance marketing opportunities and collaborations.

Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing initiatives.

Job Responsibilities 2

Additional Responsibilities 3

Job Knowledge & Skills

In-depth understanding of marketing principles, strategies, and tactics across various channels, including digital, social media, and traditional marketing.

Strong analytical skills to interpret marketing data, measure campaign effectiveness, and make data-driven decisions to optimize marketing strategies.

Excellent communication and interpersonal abilities to effectively convey ideas, collaborate with cross-functional teams, and build relationships with stakeholders.

Project management expertise to oversee multiple marketing initiatives simultaneously, prioritize tasks, and ensure projects are delivered on time and within budget.

Creativity and innovation to develop engaging marketing campaigns, compelling messaging, and impactful visuals that resonate with target audiences and drive results.

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year (s) GCC is a plus

Competencies

Education